A social refresh for the Beats by Dre social channels. Created a playbook with AD, examples and design guidelines for the Beats team to follow as their Bible for social. We landed on two design applications: Layering and Gradient Morph. Layering is a great technique for story telling and showing multiple clips and photos from product dumps, BTS and shoots. On the other hand, using the gradient morph effect ties a lot into mood and the movement of music– perfect for showing transition from one point or moment into another as well as creating CTA end cards and assets for Beats of the Week.
Agency: Translation LLC
Client: Beats by Dre
Spring/Summer 2020 Energy Amplified is a campaign that dramatizes Zig’s demonstrable style. It’s an invitation to add an unexpected energy to any outfit and embrace an attitude that goes against the status quo. By exaggerating the Zig shape across all communications, we’ll create a red thread through the campaign (this includes retail, ad banners, video, and social content) to draw attention toward the unique style of the shoe, and brand the innovation underpinning it all.
Agency: Deutsch NY
Client: Reebok
Instagram GIF stickers and Matesgiving Instagram filter created for Outback Steakhouse.
Angel Soft®– The toilet paper company up in the sky is where we make Angel Soft® TP soft and strong. Simple. None of it would be possible without Angel and her team.
A visual refresh of the Angel Soft® branding identity but keeping the same fonts and colors. We wanted to elevate the two main colors from Angel Soft– Teal and white by adding additional complimentary colors for more of a playful look. In addition to color, we also explored the way typography is used. We incorporated tone on tone and placing text on a wavy path which gives the headline movement and a whimsical feel.
Agency: Grey NY
Client: Angel Soft
Branding work for a marketing idea for PNC Bank. The idea is that PNC will give out a money and a physical financial security blanket for anyone who opens an investment account.
Shield your drip from every drop!
A partnership with Modelo and RepelWell for the 2022 FIFA World Cup to produce Modelo’s Passion Proof Spray– a repellent intended for soccer fans, to keep their jersey’s dry and clean so they can watch the game beer-free, care-free and spill-free.
Habibi Wine Company is a fun and care-free wine farm in upstate NY targeted towards young millennials and older Gen Zs. To show the upbeat energy of Habibi Wine I used bold, bright colors as well as bringing in fun accent stickers throughout the way (cus who doesn't like stickers?!) Habibi wine Company is a brand that feels inviting, quirky, distinctive and fun. Yalla Habibi and enjoy the journey with us!
The SiriusXM Free Listening campaign was to raise awareness that SiriusXM can be listened to from any device– Everything you want to hear, lives here.
As part of the campaign we created and outdoor campaign as well as a Free Listening Campaign spot for Sirius XM. For the art direction, we wanted to lean into a cut-out collage world that incorporates the SiriusXM brand colors to add energy and a sense of playfulness to the video. Knowing that we'll need to work with stock assets and some photography, the cutouts and design language of the end card will enable us to create energy with the use of stop motion. As well as combining fun sound effects and animation that will bring the still compositions to life.
Outdoor Campaign assets for Boston and New York Firefly taxi tops, Madison Square Garden, Penn Station, Grand Central, Boston Spectacular, Atlantic Terminal, JDC Decaux, JFK, and SFO airports.
Agency: Translation LLC
Client: SiriusXM
The All Types of Love FW2020 collection was created to celebrate the many personalities, ways to love, and journeys that members of the LGBTQ+ community have traveled in life. Some amplify their pride in bold and loud ways, while others have a more quiet and reserved style.
Agency: Deutsch NY
Client: Reebok
2020 is all about the lounge wear and sweatsuits. These are some limited edition sweatsuit designs made for Outback Steakhouse to get real cozy wozy in. We gave them to TikTok and Instagram influencers like @tooturnttony, @stevezaragoza and @mikeredler to promote them.
For our FW2020 launch our design system rooted in the unexpected energy of illustration, which allows us to place Zig in a broader range of surreal, real and illustrated worlds while also addressing market feedback from SS20. We’ve partnered with renowned cyber artist Mad Dog Jones to create a highly flexible design system rooted in the unexpected energy of illustration to maximize market relevance through local customization, like with the “Zigurine” brand film in SS20, movement in the trigger moment of the Zig effect mnemonic and animation of custom design elements.
A promotional series of short stop-motion videos for Chateau D’Esclan’s new release of The Palm Rosé.
Agency: Magrino PR
Client: Chateau D’Esclans
Production Agency: Visual Country
Creative Director: Meagan Cignoli
Set and Prop Fabricator: Laura Chang
Created the designs, illustrations, social assets and lower thirds for L’Oréal USA’s Founder Series for Seed Phytonutrients. This included the hero video, pitch story on L’Oréal’s Instagram grid, L’Oréal USA’s Seed Instagram story and Twitter social posts.
Agency: Kettle
Client: L’Oréal USA
The Nano X1 was designed to be the most supportive, most runnable, most cushioned, most versatile Nano Reebok has ever made—ready to tackle any fitness (or applied fitness) scenario we can imagine.
The Nano X1 boldly declares itself THE OFFICIAL SHOE OF ANYTHING. Anything? Yeah, Anything. It’s the Official Shoe of hitting the gym, HIIT classes, and cutting class. It’s the Official Shoe of moving your body and helping your friend move for the 400th time. It’s the Official Shoe of screaming into a mirror as you deadlift 200 lbs, and the Official Shoe of rolling your eyes at the person screaming into the mirror. It’s the Official Shoe of staying exactly where you are until the global pandemic is over and it’s also the official shoe of staying true to yourself. It’s the Official Shoe of kettle swings, pull-ups, and up-and-coming personal trainers. It’s the Official Shoe of Spring-Summer 2021. Welcome to the Nano X1. The Official Shoe of Anything.
Record Label: Atlantic Records (WMG)
1633 GIFs for Atlantic Records and graphic Illustration of Lil Uzi Vert.
Record Label: Atlantic Records (WMG)
Video: Collaboration with the Atlantic Records digital design team (Andrew Ralph, Cat Owens and Melissa Tesillo) for New Music Fridays.
GIF: NMF GIF I made for social
Branding for an anti-aging beauty treatment called Daxi. Targeted towards proactive Anti-Agers and Youth Chasers for performance and longevity. The tittle of the letter “i” is moved down next to the end of the word so it looks like a period and it serves as a whole branding element throughout the project.
