Spring/Summer 2020 Energy Amplified is a campaign that dramatizes Zig’s demonstrable style. It’s an invitation to add an unexpected energy to any outfit and embrace an attitude that goes against the status quo. By exaggerating the Zig shape across all communications, we’ll create a red thread through the campaign (this includes retail, ad banners, video, and social content) to draw attention toward the unique style of the shoe, and brand the innovation underpinning it all.

Agency: Deutsch NY

Client: Reebok