LAURA CHANG
ART DIRECTOR BASED IN NEW YORK CITY
For nearly 160 years, PNC Bank has been brilliantly boring with their customers money so they can be happily fulfilled with their lives. Which is pretty un-boring if you think about it.
A brand campaign for PNC Bank, introducing a refreshed identity designed to infuse the brand with greater personality and approachability. This included evolving the color palette a new typeface and incorporating dynamic shapes, all while honoring PNC’s legacy. Delivered comprehensive brand guidelines and executed across multiple touch points– social AND print advertising, in branch experiences, mobile fleet wraps, merchandise, cpackaging and more.
agency: arnold worldwide
A brand campaign for PNC Bank, introducing a refreshed identity designed to infuse the brand with greater personality and approachability. This included evolving the color palette a new typeface and incorporating dynamic shapes, all while honoring PNC’s legacy. Delivered comprehensive brand guidelines and executed across multiple touch points– social AND print advertising, in branch experiences, mobile fleet wraps, merchandise, cpackaging and more.
agency: arnold worldwide