De Beers Desert Diamonds celebrate nature’s artistry with a spectrum of hues—from sunlit sand to deep sunset mocha—each stone unique by design. Our refined, organic typography mirrored the natural fluidity of the visuals, reinforcing the campaign’s earthy elegance.

The campaign ran for over a month across NYC and LA on digital and print — including a full SUBWAY STATION takeover AT the Rockefeller Center, Hudson Yards, placements in Times Square, The New York Times cover and at The Grove in Los Angeles. It culminated in an immersive ARTECHOUSE launch event IN NEW YORK featuring over 30 designers and appearances by Ciara, Julia Fox, Teyana Taylor, Lucky Blue Smith, LAUREN WOLFE AND MORE.

agency: ARNOLD

ARTECHOUSE NYC A DIAMOND IS FOREVER LAUNCH EVENT

PROJECT 10 — DE BEERS — DE BEERS DESERT DIAMONDS 360 CAMPAIGN — ARNOLD WORLDWIDE

LAURA CHANG