The SiriusXM Free Listening campaign was to raise awareness that SiriusXM can be listened to from any device– Everything you want to hear, lives here.

As part of the campaign we created and outdoor campaign as well as a Free Listening Campaign spot for Sirius XM. For the art direction, we wanted to lean into a cut-out collage world that incorporates the SiriusXM brand colors to add energy and a sense of playfulness to the video. Knowing that we'll need to work with stock assets and some photography, the cutouts and design language of the end card will enable us to create energy with the use of stop motion. As well as combining fun sound effects and animation that will bring the still compositions to life.

Outdoor Campaign assets for Boston and New York Firefly taxi tops, Madison Square Garden, Penn Station, Grand Central, Boston Spectacular, Atlantic Terminal, JDC Decaux, JFK, and SFO airports.

Agency: Translation LLC

Client: SiriusXM