LAURA CHANG

 LAURA IS A MULTI-DISIPLINARY DESIGNER /
ART DIRECTOR BASED IN NEW YORK CITY
Reebok Spring Summer Energy Amplified is a campaign that dramatizes Zigs demonstrable style. It is an invitation to add anunexpected energy to any outfit and embrace an attitude that goes against the status quo. By exaggerating the Zig shape across all communications, we’ll create a red thread through the campaign (this includes retail, ad banners, video, and social content) to draw attention toward the unique style of the shoe, and brand the innovation underpinning it all.

agency: deutsch ny








PROJECT 006 —  REEBOK —  REEBOK ZIG KINETICA 360 GLOBAL CAMPAIGN — DEUTSCH NY